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Easyfresh Newsletter
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Wednesday, 22th March 2017
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EASYFRESH NEWSLETTER Nr.22031729
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"Eccentricity of a too creative mind may not be pleasing for the people around it"
"The greatest enemy of clear language is insincerity"
"There are times when to stop is to advance."
"Everything that happens to the earth, will happen to the children of the earth."
"Garlic cured and pure wine pass the safe port."
"Get great results requires great actions."
"If you keep healthy food in your refrigerator you will eat healthy food"
Issued by :
Easyfresh Management Office on behalf of Easyfresh Logistics, S.L.
Phone:
+34963218021
We’re on the Web!
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Too much innovation in logistics ? Apply
common sense; it is all about people !
It is
another common mistake that new, fancy technology gadgets or brand new
software, or, even, the trendy “big data” are the tools to find the required
intelligent solutions to try to increase
margins or those that produce exporters or importers might need. Don’t take us
wrong : We do believe in selective innovation methods: These are clearly
required. Having said that, investment in new technologies, might be a bad
decision, leading to nowhere. So be careful !
Remember there are a number of obsolete technologies that
everyone thought would last forever.For example : Dial-up Modems, e-Cigarettes, all Sorts of
Data, video and audio storage Media, several computer ports , answering
machines, cathode tube TVs, MP3 players, etc.. .
Serious reefer
logistics are managed by reefer experts (people !) , applying common sense.
This will remain forever. The expenditure in unnecessary, fancy, short term
innovation methods lead to a precipice, as we have seen in so many cases
(remember the .com bubble) . And we will keep seeing it in the near future.
Complexity
can´t be dealt with simple answers . Only people’s focus, expertise and
intelligence can seriously and significantly add value to the cold chain. So,
as always, it’s all about GOOD people in the service industry. About talent,
about common sense. The rest are “sweeteners” or “facilitators”, but the brain,
leading the perishable logistics has to be trained, knowledgeable and human.
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Are logistics and shipping companies today too politically correct?
Let us start with the definition of corporate correctness: To conform a
belief that language and practices which could offend political or corporate
sensibilities (as in matters of sex or race) should be eliminated.
In essence, most logistics companies frame rather strictly what employees and executives can and can't say. Likewise, certain types of information have to be presented in a certain fashion. This is partly why business culture has become so defined by dull language, some hypocrisy and twit-like executives who can say nothing interesting in public or even internally.
But not only in public , e.g. : A white manager fears he will be perceived
as racist if he gives critical feedback to his Latino subordinate. These types
of events occur daily in “politically correct cultures”.
Constructive engagement of
differences—and, therefore, effective leadership in culturally diverse
contexts—requires majority and minority individuals to develop a mind-set and
skills that all parties currently lack. Managers and employees have to engage
with one another to reap the benefits cultural diversity has to offer:
These three principles require that all
parties adopt a learning orientation in cross-cultural interactions.
In Easyfresh we created our Code of
Conduct (available here http://www.easyfresh-logistics.com/downloads.php ). In it we spell out the
challenges—and opportunities—of adopting such an orientation and offer some
guidelines for leaders and staff.
Alternatively, if open discussion is repressed
and people fail to learn, immediately thereafter the negative dynamics appear as
a result and obvious consequence.
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Benefits from
E-commerce
When e-commerce and online shopping begins to take off in a
certain country, transportation networks and logistics facilities benefit from
new investment, ideas and products to meet the demands of a changing shopping
environment.
What about the world’s largest country,
Russia?
Russia certainly is an exciting market for e-commerce growth.
The total number of Russian internet users, already the highest in Europe,
passed the 76 million mark in the first half of 2015, helping boost the
country’s e-commerce market to $14.5 billion. This figure is growing 15% year
on year.
What’s more, these already impressive numbers have potential to
grow even faster. While Russia’s 76 million internet users is a big enough
target market, this is only 65% of the adult population.
Russians are starting to trust online merchants to handle their
transactions, even ones based abroad. 12 million Russians now shop in foreign
online stores, according to Bloomberg News. This has led to a flurry of new
launches in the country.
So what effect is this having on Russia’s transport and
logistics market? Now, as more and more Russians feel safe enough to buy
online, transport and logistics in the country is looking forward to a huge
amount of investment and new ideas.
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FReSH a
global initiative
Nestle, PepsiCo, Unilever and Kellogg are among the companies to
have signed up to a global initiative aimed at improving food sourcing,
reducing waste and supporting "adjustments" in food production
methods to promote "healthy and sustainable diets".
Having been created last year by the World Business Council for
Sustainable Development (WBCSD) and the EAT Foundation, FReSH is at a very
early stage. However, even in its launch phase, there appear to be some
promising portents.
With an overarching aim "to accelerate transformational
change in global food systems, to reach healthy, enjoyable diets for all, that
are produced responsibly within planetary boundaries", FReSH is taking on
the critical challenge of uniting and harmonising environmental and nutritional
goals.
Fokko Wientjes, managing director of the programmedoes not see the "people, profit, planet"
concept as problematic but says a disconnect between agriculture and nutrition
has been a problem. The focus on ensuring the agriculture system can continue
to deliver, in spite the growing global population and climate change, has
become "disconnected" from the important objective to keep people
healthy, he suggests.
"We have created a bit of an artificial divide between
agriculture and food," he says. "What you for instance see is
agriculture policies are very much focused on yields but with yields only we
will not create a healthy diet."
There is a need for greater clarity in
consumer communication.
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Natural
colours and flavours brings trend
It may surprise many that, synthetic colours are still at large
in big western brands.
However, the removal of artificial colours is a significant and
far from straightforward undertaking for an international organisation, says
Paul Collins, director of international sales and marketing at GNT. And this is
why multinational food companies do not take such decisions lightly.
“The rules governing the use of colours vary between countries
and regions, meaning it can be very difficult to have one standard when
operating internationally, which is why global companies can have different
policies in different markets,” he explains.
With both colourings and flavourings, switching from a synthetic
to a natural variant is far from simple. In addition to regulatory concerns,
there are questions around whether the natural replacement functions and
performs up to the same standard in the food application, whether it will work
in the factory processing environment, and what consequences it may have for
shelf-life and packaging.
The ‘purple foods’ trend relates to both flavours and colouring
foods, and GNT’s Collins attributes the popularity of the colour to its
association with flavonoid-rich fruit and vegetables.
“Colour is taking on more importance as a sensory attribute,” he
says. “Historically, emphasis has been placed on flavour while colour has been
underplayed. Now, we are seeing products being brought to market that use
colour as a descriptor, and these are bringing colour to the fore in the mind
of the consumer.
“When you replace artificial colours with natural colours or
colouring foods, it is important to have a deep understanding of performance,
since it is not a simple switch,” says Collins.
“There is a lot of work to be done on process implementation. A
multinational will have to look at execution in each of its factories and carry
out stability tests, stress tests, organoleptic assessments and so on.
Companies cannot afford to risk brand loyalty, which takes a
long time to earn but can be lost in a heartbeat.”
“In Europe, artificial colours have been more or less phased
out, a shift triggered by the requirement for products containing certain
colours to carry a warning label,” says Collins.
“In Asia, artificial colours are widely used but there is a
discernible trend towards natural, and in America, while artificial colours are
still used, many companies have announced an intention to reformulate with
natural ‘fruit and vegetable juice colours’. The direction of travel is clear.”
Even in Europe, synthetic colours still linger in a few
applications where there is no easy natural alternative.
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Southern hemisphere
campaign 2017 for Apple and Pear
The World Apple and Pear Association (WAPA) forecasts Southern
Hemisphere pome fruit production to rise 9% this year, largely because of a
“normalized” apple crop in Brazil.
Collected from industry associations in Argentina, Australia,
Brazil, Chile, New Zealand and South Africa, the forecast showed that the 2017
apple and pear Southern Hemisphere crops are expected to reach 5.43 million
metric tons (MT) and 1.34 million MT respectively.
For Apple, this figure represents an increase of production of 9
percent from 2016, due mainly to the harvest of a crop standard in Brazil, with
export figures are expected to remain stable with 1.67 million tons.
“For pears, a decrease of 2% on the 2016 crop is recorded while
forecasted export figures are expected to have decreased with 6% at 656.479MT.
Source: transport exhibitions
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For your Health: Eat
10 portions at day of fruits and vegetables
Five portions of fruit and veg a day is good for you, but 10 is
much better and could prevent up to 7.8 million premature deaths worldwide
every year, say scientists
We wanted to investigate how much fruit and vegetables you need
to eat to gain the maximum protection against disease, and premature death.
Our results suggest that although five portions of fruit and
vegetables is good, 10 a day is even better,” said Dr Dagfinn Aune, lead author
of the research from the School of Public Health at Imperial.
What does 800g look like?
One
portion is defined as 80g, so 10 portions could be represented by:
And not all fruit and veg are created equal. Apples and pears,
citrus fruits, salads and green leafy vegetables such as spinach, lettuce and
chicory, and cruciferous vegetables such as broccoli, cabbage and cauliflower
were found to be best at preventing heart disease and stroke.
To reduce the risk of cancer, however, the menu
should include green vegetables, such as green beans; yellow and orange
vegetables such as peppers and carrots; and cruciferous vegetables.
The researchers did not find any difference between the
protective effects of cooked and raw fruit and vegetables.
And it will not be possible to bottle the effects of fruit and
vegetables or put them in a pill, he said. Forget the supplements. “Most likely
it is the whole package of beneficial nutrients you obtain by eating fruits and
vegetables that is crucial to health,” he said. “This is why it is important to
eat whole plant foods to get the benefit, instead of taking antioxidant or
vitamin supplements (which have not been shown to reduce disease risk).”
The analysis in the International Journal of Epidemiology pooled
the results from 95 different studies involving a total of approximately 2
million people.
Aune said more research was needed, but “it is clear from this
work that a high intake of fruit and vegetables hold tremendous health
benefits, and we should try to increase their intake in our diet”.
“People should aim to eat at least five portions of vegetables
and fruit a day but the more the better. If people find this hard, why not
start by adding an extra portion of fruit or veg a day to your lunch or try
swapping one of your naughty snacks for a piece of fruit?”
Source: The Guardian
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Logistics & a Smile:
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Videos, books, blogs, websites, others
Videos:
2. New Modern Agriculture machines 2017: Harvesting Bananas: https://www.youtube.com/watch?v=dvBHGS1ZjF0
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Easyfresh Newsletter March
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