Easyfresh Newsletter April

                                           
      

                                              Easyfresh Newsletter
        Monday 10th April, 2017
                                                                                                                                EASYFRESH NEWSLETTER Nr.10041730
   
          
"Tone is the hardest part of          saying no"         





































Passion is the start of the success"
































































"Thought, expertise and work are the sources of all success, all great discoveries and of all achievement"






















"I am on a seafood diet. I see food and I eat it."























































"Keep the vision of the globalization while attending the daily details."










































"Patience, dedication and observation make the good fisherman."

















































"Lying and eating fish, require a lot of care." 


































"The success is like a train, every day passes, but if you don't upload in the train, another one will upload."












































































































































Issued by:

Easyfresh Management Office on behalf of Easyfresh Logistics S.L.


Phone: +34963218021
e-mail: info@easyfresh-logistics.com

We're on the Web!
www.easyfresh-logistics.com




 Say : No !!!!

“Sometimes my strengths become weaknesses. Sometimes I say yes to too many things instead of prayerfully considering the right things. The same traits that give me success also bring me defeat if I’m not careful”, a good neighbor said to me.

He went on: “Passion and zeal without proper organization leads to paralyzation. And then I’m stuck. So I wake up early, I organize, I update my calendar, I make lists on the white board. And if my mind still races, I know there is only one reason: I’ve said yes to too many things”.
 










Several logistics companies, accept all type of business, including those with low margins, fuzzy requests, unloyal customers, or simply too complex cases, where a real solution is hard to find. We in Easyfresh are utmost selective and offer those services where we can really create a difference. Our “European model” or our recently launched “Easyfresh Express” reefer train are only two good examples.

So it is time to practice saying the one little word that brings sanity back. The word that is so hard to get off the tip of our tongues. The word that starts with an “n” and ends with an “o”: No !

Because saying no allows us to be fully present in the yes moments. Stomach free from knots, mind free of racing, fully there. 


Dear shipping line, dear freight forwarder: Do you have a hard time saying no?

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 Birth of the “Easyfresh Express” reefer train




First trial train from Valencia (Spain) to Moerdijk (The Netherlands), hub to the UK, Ireland, Scandinavia, Benelux and Germany is upcoming. It will depart Valencia-Silla railhead Tuesday 25th April at 20:30 hrs. A transit time of 50 hours is granted

The first “Easyfresh Express” reefer container train travelling between Spain and The Netherlands will leave 25th of April from Valencia-Silla railhead. The train will be operated by Frigobreda, one of the four owning partners of Easyfresh, the only global dedicated reefer logistics operators headquartered in Valencia, Spain.  Various freight railway operators will handle traction along the 1,800 kilometers route on their behalf.

The train will be loaded with 45’ feet diesel electric equipment, already part of the fleet operated in the North Sea by Frigobreda. These units match the capacity of the usual reefer trucks, which normally carry all types of Spanish fresh produce from the Southeast Iberian Peninsula to all Europe. Route as follows:
























The Port of Moerdijk is the fourth largest and most inland located sea port in the Netherlands, very close to Frigo Breda reputed coldstore facilities. The open connection to the sea and the maximum freedom of choice for railway, road, inland waterway or sea shipping will bring all of the Spanish fresh produce exporters’ final destinations within reach. In fact, due to its strategic location, between Rotterdam and Antwerp, the Port of Moerdijk is a pre-eminent logistical hotspot. It connects with 9x sailings per week Moerdijk-Immingham, 3x sailings per week Moerdijk-London, 2x sailings per week Moerdijk-Teesport,  2x sailings per week Moerdijk-Blyth and several others to Norway, Ireland, etc..
Valencia-Silla railhead is owned by ADIF, a Spanish state-owned company under the responsibility of the Ministry of Transport, operating Spain's railway infrastructure, that is the track, signaling and stations. ADIF was formed in 2005 in response to European Union requirements to separate the ownership and infrastructure management from the proper rail services. Valencia-Silla is located south from Valencia and, subsequently, excellently connected by road to all Southeast Spain key production areas within the Provinces of Almeria, Murcia, Valencia and Alicante.

The train schedule will be following

Departure Valencia:             Tuesday                25-04-2017 at 20:30 PM

Arrival Moerdijk:                  50 hours afterwards

For more info, please contact frigobreda.sales@easyfresh-logistics.com


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Is the reefer train Easyfresh Express an innovation?

Technically, “innovation” is defined merely as “introducing something new;” there are no qualifiers of how ground-breaking or world-shattering that something needs to be—only that it needs to be better than what was there before. And that’s where the trouble starts. The fact is, innovation means different things to different people.

In Easyfresh we believe innovation is a process, involving multiple activities, performed by multiple actors from one or several organizations, during which new combinations of means and/or ends, which are new for a creating and/or adopting unit, are developed and/or produced and/or implemented and/or transferred to old and/or new.

The Easyfresh Express reefer train “innovation” is based on four pillars.

    a)     The rail operation (Spain to The Netherlands and vv) 
    b)    The reefer equipment (45 Reefer units, matching road transport capacity)
    c)    The specialized reefer logistics know-how (unique within Easyfresh team)
    d)    The Intra-Europe road transport constraints (suffering bottle-necks)

The result is a combination of existing, already tested, technologies (rail leg workability and equipment in use for years in our North Sea services), together with the identification of the bottle-necks in trucking, given the inhouse expertise in dealing with fresh produce.

So we are people using existing knowledge and understanding that there are new and realistic possibilities in the market, in order to implement a radically new and innovative concept, that creates real value to Easyfresh customers.
For more info: http://www.easyfresh-logistics.com/news.php?nid=139
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Growth in global fish production is expected to slow slightly this year
Growth in global fish production is expected to slow slightly this year, driven primarily by lower catches of major wild species such as Alaska pollock and anchoveta.
Production solely from aquaculture continues to increase at a steady rate with a further 5 percent increase in total volume expected in 2016. Driven by higher incomes and urbanization, global consumption of fish is growing at a faster rate than global population, meaning that per capita consumption is rising each year by approximately 1 percent. In 2016, expected per capita consumption is 20.5 kg per year, compared with 20.3 kg in 2015 and 17.6 kg a decade ago in 2006. Another important figure is the proportion of fish produced by the aquaculture sector for human consumption, forecast to reach 53 percent this year, a trend that is only going up in the foreseeable future.
The total value of world trade in seafood products is expected to bounce back this year after a drop in 2015, to US$140 billion, representing a 4.4 percent increase, although this is still well below the 2014 total of US$148.4 billion. This return to growth in value terms is partly due to a stabilization of the US dollar after a sharp increase versus multiple currencies in 2015, but it is also a consequence of improved prices for a number of highly traded seafood commodities. Salmon prices, in particular, have been reaching extreme peaks in 2016, while tuna prices have also risen after a period of sustained lows. Supply constraints are part of the reason for the price gains, but demand growth is also a contributing factor.

Of the world's major seafood producers, it is Norway that continues to set the pace in terms of export revenue growth, driven by high prices for the key species of cod, salmon, mackerel and herring. Indeed, in US dollar terms, a 15 percent increase in Norway's seafood exports is expected this year compared with 2015, for a total of US$10.4 billion. While this total is lower than the 2014 figure, this must be understood in the context of a significant weakening of the Norwegian currency versus the US dollar since that year. Norway has benefited from these exchange rate developments, as well as supply constraints driving up prices, but it is also an example of what can be achieved through coordinated marketing efforts and investment in market development at the state level. In Norway's case, these efforts have more than compensated for the loss of a major trading partner following the Russian Federation trade embargo.
On the market side, growth is being driven in 2016 by a recovering EU market and ongoing development of smaller markets in East and Southeast Asia as well as in the Near East. The latter are absorbing increasingly larger volumes of seafood, pointing to income growth and expansion of the middle class. Major exporters around the world are increasingly targeting these countries to the point where these emerging markets are competing with the traditional large markets even for premium seafood items such as salmon and shrimp. In particular, China, the world's largest seafood exporter, is benefiting from the expansion of its regional partner base. Demand in the EU market, meanwhile, is demonstrating considerable resilience to price increases for cephalopods, salmon and groundfish such as cod, leading to global import growth in 2016.
Source: FAO
See full article: http://www.easyfresh-logistics.com/news.php?nid=140
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Brussels –SEAFOOD Expo and Processing Global

Seafood Expo Global and Seafood Processing Global form the world’s largest seafood trade event.  Thousands of buyers and suppliers from around the world attend the annual, which will take place 25-27 April 2017 at the BRUSSELS EXPO in Brussels, Belgium three-day exposition to meet, network and do business.  Attending buyers represent importers, exporters, wholesalers, restaurants, supermarkets, hotels, and other retail and foodservice companies.  Exhibiting suppliers offer the newest seafood products, processing and packaging equipment, and services available in the seafood market.

About Seafood Excellence Global awards
Competition Finalists Represent 15 Countries from Around the Globe
Brussels, Belgium (28 March 2017) – The finalists for the Seafood Excellence Global awards competition were announced by  Diversified Communications, organizer of Seafood Expo Global/Seafood Processing Global.
The event’s product competition features and recognizes the best seafood products represented at the exposition. All seafood products entered for the awards competition will be displayed during the three-day event in the Seafood Excellence Global stand P-4619-4635 in the Patio.

The winners will be announced at an awards ceremony and reception on 25 April 2017 in the Auditorium 2000 from 18:15 until 20:00 at the BRUSSELS EXPO.

Two grand prizes will be awarded for the Best Retail Product and the Best Hotel/Restaurant/Catering (HORECA) Product. Five special awards will be presented for innovation, convenience, health & nutrition, retail packaging and seafood product line.

All products submitted and finalists’ products will be showcased at the Seafood Excellence Global stand during the exposition in Brussels and can be viewed on the event’s website. 




Source: seafoodexpo.com
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All About The Fishing Industry

-Though it faces a plethora of environmental concerns, the sheer magnitude of the fishing industry could very well solidify its global importance in the years to come.

-As human populations place increasing strain on the capacities of terrestrial agriculture, fishing will likely be looked to more than ever to facilitate food security.

The commercial fishing industry is one of the largest, and oldest, market sectors in the world. For some, fish are seen as a healthier, more humane protein option, and fishing shows promise for feeding the world's ever-growing population as farmland and soil quality on land are depleted ever further.

The fishing industry is ideally suited for those countries with long coastlines. Landlocked countries are not able to have a traditional fishing industry outside of freshwater angling and aquaculture, and depend mainly on seafood imports from other countries to meet their demands for fish. The top fish-producing countries today are China, India, Peru, Indonesia, and the US. In terms of exports of frozen fish the US, with $2.1 billion in export value, stood second to only China, with their own $2.6 billion in annual exports. Some of the other countries that are notable for exports of frozen fish in terms of value are Russia, Norway, Chile and Taiwan.

The fishing industry involves a multitude of activities on a day-to-day basis. These include fish-catching, harvesting, processing, transportation, distribution and marketing. It also facilitates a number of other activities, such as the construction of fishing vessels, fishing gears, refrigeration or cold storage equipment, and much more. It is estimated that, worldwide, an approximate 54.8 million people are engaged in the process of fish production.


History

Like hunting, fishing also started as a means to get nutritious food for oneself. For some people across the world, it was more of a way of survival than a means to accrue wealth. The practice of fishing as we would recognize it today is ancient, going back more than 60,000 years. Fishing was very common in every early civilization with access to water bodies, including the Egyptians, Mesopotamians, and peoples in the Indus Valley. In the Americas, Native Americans were widely engaged in fishing, but the successful preservation of fish was not achieved. The first large fishing communities were established in the US in the 18th and 19th Centuries, in such places as along the New England Coasts and along the lower Columbia River. One of these important fish trading posts was established in 1846 at Cathlamet, in modern-day Washington State, by James Birnie. His venture involved salting and packaging of fishes obtained by Native Americas, while also supplying nets to European fishermen in the area. Gradually, the trade flourished, and by 1861 fishing industry had a strong foothold in the United States. People began to stock, feed, and harvest fish from ponds, lakes, and reservoirs as well. A large number of immigrants also brought with them their own immense knowledge of fishing and marine life harvesting. This facilitated the growth of industry tremendously. Today, the US fishing industry is facing a multitude of challenges, ranging from environmental issues to difficulties in resource management.
Source; Worldatlas

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Is Wrong to think that Fresh fish are always better than frozen

Modern freezing techniques make many of the fish in the freezer section superior to those on the shelf nearby. Why? Because lots of fish are now frozen on the boat, just minutes after being caught, with flash-freezing units that maintain a temperature far below the typical home freezer. Many "fresh" fish are in fact previously frozen, and while reputable fishmongers will state this on the card identifying the fish, not all do.

Another factor leaning toward frozen fish is where you live: Do you live within 100 miles of the coast or Great Lakes? Then buy fresh fish all you want, so long as they are local and in season.
We have a problem when it comes to eating fish raw, freshness is not the only thing you have to worry about. Parasites are another hazard. Depending on the fish, they might pose an extremely small risk . But if you want to eliminate that risk completely by killing the parasites, the only way to do it is to freeze the fish for at least 7 days. Cooking kills them too, of course, but that doesn't help you much with sushi.

To find the best flash-frozen fish, you need to look for one of two things:

A vacuum-sealed fish. These are always your best bet.

A fish with a thick glaze of ice on it. This is an older method of freezing that does protect the fish well.

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CARGO TRAIN RESPECT TO ENVIRONMENT

A freight train or goods train is a group of freight cars or goods wagons hauled by one or more locomotives on a railway, transporting cargo all or some of the way between the shipper and the intended destination as part of the logistics chain. Trains may intermodal containers, general freight or specialized freight. Rail freight practices and economics vary by country and region.

When considered in terms of ton-miles or tonne-kilometers  hauled per unit of energy consumed, rail transport can be more efficient than other means of transportation.
Rail freight uses many types of goods wagon or freight car . These include box cars or covered wagons for general merchandise, flat cars or flat wagons  for heavy or bulky loads, well wagons or "low loader" wagons for transporting road vehicles; there are refrigerator vans for transporting food, simple types of open-topped wagons for transporting bulk material, such as minerals and coal, and tankers for transporting liquids and gases. Most coal and aggregates are moved in hopper wagons or gondolas or open wagons that can be filled and discharged rapidly, to enable efficient handling of the materials.

 Many governments are now trying to encourage more freight onto trains, because of the environmental benefits that it would bring; rail transport is very energy efficient. Compared tо road transport whісh employs thе uѕе оf trucks, rail transportation ensures thаt goods thаt соuld оthеrwіѕе bе transported оn а number оf trucks аrе transported іn а single shipment. Thіѕ saves а lot аѕ fаr аѕ cost connected tо thе transportation аrе concerned.

Freight railroads relationship with other modes of transportation varies widely. There is almost no interaction with airfreight, close cooperation with ocean-going freight and a mostly competitive relationship with long distance trucking and barge transport. Many businesses ship their products by rail if they are shipping long distance because it can be cheaper to ship in large quantities by rail than by truck; however barge shipping remains a viable competitor where water transport is available.

Railroads are subject to the network effect: the more points they connect to, the greater the value of the system as a whole. Greater connectivity opens the rail network to other freight uses including non-export traffic. Rail network connectivity is limited by a number of factors, including geographical barriers, such as oceans and mountains, technical incompatibilities, particularly different track gauges and railway couplers, and political conflicts. Long distance freight trains are generally longer than passenger trains, with greater length improving efficiency. Maximum length varies widely by system.

Source; revolving
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Logistics & a Smile: 




Easyfresh and the Road Runner agree : “Any time is train time. Beep beep “

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Videos, books, blogs, websites, others

Videos:



2.  Brussels Open for Business, Seafood Expo 26-28/04: 
https://www.youtube.com/watch?v=4PHwQ2vUcGU&feature=youtu.be

3. What is GFSI and Food Safety Management Certification?   https://www.youtube.com/watch?v=AU1dy96xrn4
Articles & Market Reports:
1. The Good Practice Guide to Handling and Storing Live Crustacea:   http://www.seafish.org/media/Publications/CrustaceaGPG_0505.pdf


  2. FAO: A review and analysis of international legal and policy instruments related to deep-sea fisheries and biodiversity conservation in the ABNJ


Blogs: 




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