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Easyfresh Newsletter
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Tuesday, 11th July 2017
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EASYFRESH NEWSLETTER Nr.11071733
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"We make success predictable"
"Advice is like mushrooms. The wrong kind can prove fatal."
" Whatever you are, be a good one."
" In a highly competitive world neither the best product is sold alone."
" Customers service represents the heart of a brand in the hearts of its customers." " The best time to start investing is today, the other best time, was yesterday." " We are no longer in the information age. We are in the age of information management."
"Great ideas are always in season."
Issued by :
Easyfresh Management Office on behalf of Easyfresh Logistics, S.L.
Phone:
+34963218021
We’re on the Web!
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The highly improbable can happen
The world is unpredictable. Things happen suddenly,
unexpectedly. We want to feel we are in control of our own existence. And this
cannot be.
Remember
Leicester FC won the 2016 Premier League, even though the majority of experts
were sure they would end the season at the very bottom of the league.
Human beings
have always tried to control and predict the world.The French mathematician
Pierre-Simon Laplace became famous for claiming that, if we knew the state of
every atom at any time as well as all natural forces, we would be able to
predict the world with certainty.
Anyhow, without
the ability to predict, we are forced to confront ourselves with the
unpredictability of the world, which seems to be increasing with the
globalization and the speedy technological development. The lifetime of
technologies are getting shorter. The same holds for companies. New small companies
are constantly entering market. Thus it becomes harder to control the outcome
of our efforts, when we manage companies, organizations or projects. Fewer and
fewer companies make 5-year strategies (we in Easyfresh do it !)
However we are
not completely checkmated by the unpredictability of the world. We can do
something. We can reflect on what it means to us. And perhaps we can ask for
real advice and channel some of the mental energy we use to seek certain
knowledge, have answers ready-at-hand and try to predict all possible outcomes
into a greater acceptance that we can never know for certain.
We can try to be
more curious and open about some of the more unlikely possibilities. We can
keep going on projects, which seem impossible, because suddenly our luck might
change. Or we can embark on new ones even though they might seem a little too
optimistic. Because the highly improbable can happen.
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Advices for the users of reefer logistics services
The modern reefer industry landscape is
marked by increasing levels of global sourcing – particularly from emerging
countries.
While many companies working across a
variety of different produce achieve cost savings through this sourcing
strategy, the benefits are often offset by complexities associated with global
reefer logistics management.
Even though total cold chain costs may
be reduced by global sourcing, typically, reefer logistics costs have been
rising as a result of the more complex cold chain.
This has occurred given the intrinsic
costs of long-distance flow of fresh produce and transportation capacity
imbalances – both for domestic temperature controlled transportation in regions
like North America, and for international ocean and reefer airfreight from
countries like China.
Supply lead times often have a high degree of variability, which can lead to poor on-time delivery performance, as well as unavailable fresh products or foodstuffs. The variability in lead times stems from many factors.
The global flow of fresh goods requires
multiple handoffs – including various carriers, customs and port
authorities,etc... And these hand-offs increase the probability of unexpected
events and uncertainties. Growing volumes, particularly from/to/intra Asia,
combined with important food safety concerns, have contributed to add
uncertainities in the cold chain.
While companies conduct business in more
countries, and as countries continuously change their regulatory, phytosanitary
and customs-clearance processes, delays occur during document compliance
assessment and processing.
As a result, logistics is becoming a
more strategic business function at companies where it has not traditionally
been a core competency.
Here are some key recommendations for
managing global reefer logistics:
A. Determine the right global reefer
logistics operating models (e.g. Easyfresh European model see http://www.easyfresh-logistics.com/services_06.php )
B. Establish strategic relations with
reefer logistics service providers (Easyfresh is the only truly global one)
C. Global visibility and management
systems implementation
D. Global flow of fresh and frozen goods
optimization
E. Ongoing reefer logistics network update
and scenario analysis
We in
Easyfresh shall be most happy to assist our potential customers to implement
above cited 5 points. Write for advice to helpdesk@easyfresh-logistics.com or send a tweet to @easyfreshglobal
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Egyptian table grapes : A big – bang at summertime
Egyptian 2017 grape season is almost coming to its end. The
demand is high, but the supply has been comparably low. Subsequently there is
not enough supply to satisfy it. This is utmost remarkable since the global
competition on the table grapes market is fierce. Having said that, the high
demand and the scarce supply inevitably lead to higher prices of the Egyptian
grapes on the market.
In this environment, good
reefer logistics play a key role. The Adriatic, and concretely the Slovenian
Koper port facilities (www.luka-kp.si) are paramount. Quoting Easyfresh Slovenia’s and TPG’s
Reefer Director, Mr Patrik Filistun; “During the years, Koper is strongly
consolidated as a gate to Europe for the Egyptian grapes. We work very hard
together with our colleagues in Easyfresh Egypt Ltd, to sort out all
bottle-necks at the peak of the season. Given all circumstances, we do know we
render fist class services since customers underline it year after year”.
Karim El Shalakany, Easyfresh
Egypt Operations Manager, states: “We go through a big-bang of exports to
Europe during 6-7 weeks. It is extremely rewarding to perceive with support of
our customer’s, all of them super-accounts, being reputed exporters, importers
or well-known retailers. We are very proud to serve all of them already for
many years”.
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Marketing in Fresh Produce
The
local food movement has grown tremendously over the past several years. People
have become more interested in how their food is produced and where it comes
from.
Finding
smart ways to market fresh fruits and vegetables encourages customers to learn
about and buy healthy food.
The
way businesses interact with consumers is changing, according to a leading
international marketing expert. Lisa Cork, founder of Fresh Produce Marketing.
When
connecting with consumers, often growers think from a rational production
perspective; tonnes per tray, yield per hectare. Those are all the (current)
communication platforms."
Ms
Cork has worked with growers for nearly 30 years and says it is time for them
to start thinking about taking a more consumer-centric focus. Ms Cork believes
that the consumer world is going through a 'renaissance', with the increase in
online bloggers and television programs focusing more on fresh fruit and
vegetable.
It is
a good chance for us to consider if we want to capitalise on this interest in
fresh produce and how we go about optimising this moment in time for both sales
growth and value growth," she said. "What is required is that we have
to think differently.
One
area Fresh Produce Marketing suggests could be explored is the conversation of
health versus wellness. Ms Cork says the health space refers to the physical
activity driven behaviours, which is already being used effectively across the
industry. But she sees a trend switching towards wellness, or a more relaxing,
balanced, 'feel-good' space.
"The
difference between health and wellness is subtle but important," the FMP
founder said. "The phrase we would use is that shoppers are developing
mindfulness, around not only their life, but the foods that they are consuming.
Ms
Cork concluded by pointing out that marketing is a powerful because creates
awareness and desire, but it needs to be backed up by a product, or a range,
that meets a consumer's needs in order to be effective.
 Source; Freshplaza.com
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The 6
keys of first-class customer service in logistics
In Easyfresh we offer the highest
standards in customer service. We are extremely keen to find reefer logistics
solutions globally, but always in an effective and professional way. In fact,
we do believe that words alone are very powerful and they have a big influence
on what your customers think. We therefore recommend you to focus on these 6
keys:
And be very realistic. Know your limits !! We in Easyfresh are the world’s only global, neutral
& dedicated reefer logistics suppliers. Having said that, we regularly
review which are the services we can’t render in specific locations. We strive
to perfection in the services to our customers, but we do know what we can’t do
for them. This is our understanding as regards to how to transmit trust in our
operation worldwide : A truly reliable operation.
Do you need our
services ? Contact : helpdesk@easyfresh-logistics.com
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Invest in food safety
Truck, plane, train or ship—no matter how
you move it—the safety of food must be ensured. And as the volume of perishable
food, especially chilled and frozen cargoes, via ocean carriers continues to
increase, both ports and carriers are making serious cold chain investments to
do just that.
Many of the world’s largest ocean
carriers are continuously adding refrigerated containers to their fleets,
making the transport of fresh, frozen and chilled cargo less risky, as consumers
demand more. Shippers have shifted to steamship as the ability to manage and
track locations and temperatures in containers has improved.
Controlled
atmosphere and other innovative technologies are helping keep perishables safe,
as well as state-of-the-art equipment that keeps cargo fresher and stable on
long voyages.
A leading global provider of
Machine-to-Machine (M2M) and IoT solutions, has developed a so-called smart
container, which they say “fills the vessel traceability gap and enables
seamless management of refrigerated containers across road, rail, water, ports
and yards.”
The safety of perishable goods also is
connected to the logistics on land as ocean carriers come into port. Many ports
are looking to establish cold storage facilities on sight to attract carriers,
while others are ensuring food safety through alternate methods.
In October, Port Tampa Bay announced the
addition of a 132,000-squre-foot cold storage warehouse that will handle
refrigerated import and export cargoes. The facility features a 7,200 square
foot climate-controlled fumigation building attached by awnings are not
breaking the cold chain by coming out of the cold storage and going into the
fumigation room.”
The building will use a Freon gas in the
engine room and pump a food grade glycol throughout the facility.
Removing the use of ammonia in the cold
chain plays a crucial role in protecting food, as not only is ammonia very
dangerous and harmful to humans if inhaled, but if the facility had a pipe
burst and ammonia were to get on the product, it would be destroyed.
Food safety is definitely important, be
sure that the cold chain is not broken.
Source: foodlogistics.com
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Stickers Fruits; all information you Should Know
In
your perception, your visit to the fruit market might be very fruitful.
Including fresh fruits in one's diet, as well all know, can work a great deal
to boost one's health.
However,
how many of us make the effort to find out how fresh the fruits really are and
where did they come from? Have you ever made the effort to read those little
stickers that are stuck on store bought fruits? Many a times, you pick out an
apple from the refrigerator and notice a sticker on the peal. You simply remove
it, throw it in the bin and dive straight into eating it.
It
is more common to find stickers on fruits that are bought from the grocery
marts than the ones purchased from the local vegetable and fruit vendors. The
sticker has a PLU code printed on it. This code does not only consist of a bar
code for the ease of billing but also contains important information regarding
how the fruit or vegetable was grown. It is known as a "price lookup
number.
It
is more common to find stickers on fruits that are bought from the grocery
marts than the ones purchased from the local vegetable and fruit vendors. The
sticker has a PLU code printed on it. This code does not only consist of a bar
code for the ease of billing but also contains important information regarding
how the fruit or vegetable was grown. It is known as a "price lookup
number".
By
carefully analyzing the sticker, you enable yourself to make judgments
regarding the origin of the fruit. Was it genetically modified? Was it grown
organically and in the traditional manner? Was it injected and grown with
fungicides and pesticides that pose risk upon consumption?
Let's Decode; In case the fruit has a four-digit number such as
4080, then it implies that the fruit has been grown in the conventional manner.
The produce was grown traditionally with the use of pesticides. All bananas
have 4011 as the code on the sticker.
If
you're welcomed with a five-digit number, beginning with 8, it implies that
your fruit was grown with genetic modification.
If
the sticker has a five-digit number beginning with 9, it means that your fruit
was grown organically
It's
the International Federation for Produce Standards (IFPS) that gives out the
stickers all across the world; it enables standardizing of the process.
Knowledge
is power and it's even more powerful if it concerns health. Let's make fruit
shopping more fruitful!
Source: Food.ndtv.com
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Fresh is so much
better!
It’s the perfect time to start watching
for seasonal fruits and vegetables to show up at your local stores and farmers
markets so that you don’t miss out on the power of seasonal eating. Seasonal
eating is when you eat foods that are currently being grown and harvested at
the same time you buy them. Eating foods
that are in season, or seasonal eating, benefits you several ways:
-Seasonal food tastes better!
It doesn’t take a scientific study to
prove that eating a blood-red, ripe, fresh-picked tomato from your garden
tastes radically different from a dull-red, hard tomato you buy from the
grocery store in mid-December.
When foods are picked at the peak of
ripeness, right when they were meant to be eaten, they taste different!
Seasonal eating brings the full flavor of fresh, whole foods back to your diet.
-Eating seasonal foods is often cheaper!
When a food is “in season” and abundant,
it is less expensive than when it is outside its growing season and harder to
find.
-Seasonal eating actually helps the
environment!
Foods grown out of season take a
tremendous amount of resources in one of two ways: either it takes a lot of
extra energy to recreate the natural growing season in an artificial way or it
uses a tremendous amount of fossil fuel to transport the foods across the world
to you. Large amounts of fuel are needed to transport non-seasonal fruits and
vegetables, whereas local, in-season foods do not.
-Seasonal foods can be more nutritious.
In order for foods growing out of season
elsewhere in the world to be shipped to you, they have to be picked green,
before they are at their peak and fully developed. Seasonal foods, however, are
picked at their peak and in your hands quicker, meaning more nutritious food
for you. Some studies have shown that crops grown in season can be up to three
times more nutritious when grown in season. Skipping the travel,
transportation, and storage, helps food reach your plate with the most
nutrients possible. This is because the early harvesting, transportation, and
the time it takes the foods to actually be purchased from the store
considerably decreases the nutritional content of the food.
-Seasonal Eating Adds Variety to Your
Diet
Variety is the cornerstone of a healthy
diet. Instead of eating the same foods and getting the same nutrients over and
over again, you switch to new foods each season.
Source; superlife.com
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Logistics & a Smile:
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Videos, books, blogs, websites, others
Videos:
1. How to wash fruits and vegetables; http://www.eatright.org/resource/homefoodsafety/multimedia/videos/how-to-wash-fruits-and-vegetables-video
2. Recipe, Pineapple Whip; http://www.cbc.ca/player/play/976237123728/
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Easyfresh Newsletter July
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