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Easyfresh Newsletter
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Thursday, 15th December, 2016
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EASYFRESH NEWSLETTER Nr.15121626
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“I’ve got nothing to do today, but smile “
“Success is a Journey, not a destination”
“The marketing is not the art of knowing how to sell what you produce. It is the art of knowing what you should produce”
"It is not what you have, but as you use what you have that makes the difference"
"Sometimes the creativity means simply the daily work to help others see a problem differently"
"Tell all what you want to do and someone will want to help you do this"
" We have the same sap and the same root, has therefore trade between us"
"This is an age of specialization and in such an age the repertory theater is an anachronism, a ludicrous anachronism"
Issued by :
Easyfresh Management Office on behalf of Easyfresh Logistics, S.L.
Phone:
+34963218021
We’re on the Web!
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End 2016 on a high!
With
the New Year in sight, you may be starting to think about making resolutions. While entrepreneurs often
think success will bring happiness, experts
say it’s actually the other way around.
Having
a sunny outlook can help you make better resolutions and be more successful in
achieving them. In fact, when the brain is positive, it releases neuro-chemicals
called success
accelerants like dopamine and they turn on part of the brain that allow you to
perceive more possibilities and process more information. A
pessimistic mindset, by contrast, causes the brain to feel threatened, closing
it off to new opportunities.
Your
brain is three times more creative in a positive state. While a positive
mindset is crucial all year round, it's particularly important towards the end
of the year, when we begin to reflect on the past and set our goals for the
year ahead.
The
shipping and logistics industry has suffered a number of turbulence during
2016. Meantime, global trade challenges are increasing. Transport expertise and
professional focus will be required by customers in a rapidly changing world.
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Companies: Key Success Factors
Studying the world’s most successful companies in a world full of
uncertainties business consultants and authors have analyzed the most
successful companies in the world, and attempted to define what separates
the winners from the losers. The “Key Success Factors” are all connected in a
powerful system.
What any organization
needs to survive and succeed: Essentially eight things
or factors are needed by any organization wanting to succeed:
Commitment
Transparency
Global
Communication
Unique operation
Focus
Dedication
Passion
If these 8 points fulfilled, customers will be willing
to pay money in return for the products and services the organization provides
But it’s not just the existence of these eight basic
factors that enables success -it’s what you do with them.
The business actions to
implement the previously listed eight factors are:
Managing and developing
people: People today want some direction and structure, but
they also want freedom and encouragement to develop their skills and knowledge.
Effectively managing people requires balancing constraining forces.
Strategic focus: It’s not just enough to have a
purpose for existing. Leaders have to focus the organization’s resources on the
greatest opportunities for optimum performance.
Operations, or what people
do all day: You can’t separate operations from strategic focus
which gives direction, people which do the work, customers who pay the money
and physical resources to do the work. Effective operations ensure that
customers get exactly what they want at the right time, the right price and the
right quality. Easy to say, hard to do.
Physical resources – Finances, facilities and equipment are the central
physical resources.
Customer relations – Customers are where the money comes from, so in many
ways this is the most important point.
 
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CLEAN-LABEL on frozen food
There is unprecedented consumer demand for fresh
products—or, at least, fresher products—in refrigerated rather than frozen
form. Plus, frozen foods often contain preservatives which are at odds with
clean-label and natural trends driving the food industry as a whole.
“In the last couple of years we have seen a decline in
frozen foods,” says Agnes Lapinska, marketing manager, savory, Ingredion Inc.,
Westchester, IL. “Consumers are changing their shopping patterns and, as a
result, the landscape of retail is changing. We have seen a significant
consumer migration from the center and frozen aisles to the perimeter of the
store, where products are perceived as fresher and better for you.”
Manufacturers of frozen baked foods are seeking to
take out such ingredients as sodium stearoyl lactylate (SSL), azodicarbonamide
(ADA) and diacetyl tartaric acid esters of mono- and diglycerides (DATEM).
Those multi-syllable names may sound familiar.
For example, lecithin may replace synthetic
emulsifiers. Lecithin may be sourced from such botanical sources as soy,
sunflower and canola.
Due to the growing group of label readers, companies
are looking to use more recognizable ingredients (ingredients found in the
kitchen), shorter ingredient declarations and a more home-style look and feel,”
according to Jennifer Stephens, vice president of marketing at Fiberstar, River
Falls, WI.
Consumers look at everything about the product when
determining its perceived freshness, including location, shelf life, ingredient
label and visual cues,” says Lapinska. In the freezer section, she sees an
opportunity for brands to repackage their offerings with fresh-friendly
language and marketing. “Offer a modern and enticing look and feel, state the
product benefits, and reformulate for a cleaner, simpler label,” she advises.
“Clean labels are a part of how consumers perceive freshness, along with
authentic and exciting flavors.”
Technavio, a market research
company based in London, predicts the market size of the global frozen food
market will near $290 billion by 2019, due in part to the clean label trend
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‘Huge opportunities’ in south-east Europe, where Easyfresh &
TPG are leading reefer logistics suppliers
TPG,
headquartered in Koper, Slovenia is one of the Easyfresh owning partners. TPG covers the Balkans and South-East Europe, with a number of offices in key
locations (Beograd, Rijeka, Bar, Budapest, etc )
Suppliers
and marketers have a “huge opportunity” to develop the fresh produce business
in South-East Europe, provided they
remain conscious of the need to adapt in order to meet the needs of the market.
That
was the stand-out message from the first ever Fruitnet Forum South-East Europe,
organised by Eurofruit, which took place in the Serbian capital Belgrade at the
end of November, and one which applied both to the potential development of
exports out of the region and to emerging opportunities to supply products to
customers in the western Balkan region itself.
Many
of those speaking at the conference and networking event – including the
Serbian Minister for Agriculture and Environmental Protection, Branislav
Nedimović – said they believed the region was heading in the right direction as
far as investment in south-east Europe’s horticultural sector was concerned.
“An
important advantage for the Western Balkans region is its easy and free access
to EU markets,” he added. This has been enabled by its proximity to major
European markets – linked through pan-European corridors – and the free trade
agreements that the countries of the region have signed with the EU.” Damovski
noted chief of party at the USAID Regional Economic Growth project, believed
there were solid signs of improvement.
Retail
company Delhaize Serbia's fresh category manager Ivan Beloica gave delegates a
good indication of how the fresh produce market in Serbia itself is evolving,
with greater attention apparently being placed on freshness and quality, and
sales of products with a clear added value – ready-to-eat avocados and mangoes,
for example, growing fast.
“The
Serbian market is mainly focused on loose products, more so than pre-packed. If
something is pre-packed, then the customer expects to see something additional.
Our market here has a high level of requirement,” he concluded, adding that
Delhaize Serbia was investing heavily to refurbish its stores, establish a
brand new distribution centre and renew its fleet of refrigerated trucks.
 Source; Eurofruit
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Surplus food available
Within one community, there can be a
business that’s throwing away perfectly good food and just around the corner
there’s a charity that’s struggling to feed people in need.
Ward, who is 26, was studying business
and economics at Trinity College, Dublin, where O’Brien, 31, was completing a masters
in environmental science. Neither were particularly tech-savvy – they bonded
over “a love for food and a distaste for waste” – but that didn’t deter them
from using technology to address the problem. “We developed an app that would
help businesses notify charities when they had surplus food available,” says
Ward.
It took them a year and a half to build.
To use FoodCloud, the retailer simply uploads details of what’s available to
the app. Local charities receive that information automatically, collect the
surplus food at an appointed time and distribute it to those in need. The idea
appealed to Tesco Ireland, later introduced the service to all of its 140
stores around Ireland.
Now FoodCloud is expanding. In
partnership with the food supply organisation FareShare, the start-up is
helping 929 Tesco stores donate to 3,979 charities around the UK. According to
Rachel Finn, Tesco’s head of community food projects, “We’re going to need
about 5,000 charities to make sure all that food finds a home.”
Managing relationships with charities
isn’t part of a retailer’s core business, so we had to make it really easy for
them to donate food. Charities, on the other hand, are often understaffed and
low on resources, so we had to make the process easy for them as well. Said
Ward.
To do this, FoodCloud had to be more than
just a clever piece of technology. They have a food safety officer who works
with the charities, making sure the food is properly stored after collection.
They also provide guidance on legal issues and draw up written agreements. If
someone were to get sick from eating surplus meat, for example, both sides need
to be absolutely clear where the responsibility lies.
Where FoodCloud diverges from your
average tech start-up is that it’s not a profit-making enterprise – retailers
pay a fee for the service, but all the money goes towards covering operational
costs. Still, Ward has big ambitions for FoodCloud. As well as Tesco, they’ve
been working with Aldi in Ireland (who have donated 500,000 meals via
FoodCloud, saving more than €700,000 for the charities and community groups
involved.
Source; FoodCloud
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BERLIN
MESSE –FEBRUARY 2017-
Fruit Logistica 2016 was a special
milestone for Easyfresh. Said success shall be reflected in the confirmed
EASYFRESH GLOBAL MEETING scheduled for Tuesday 7th February 2017.
Besides it, during Fruit Logistica 2017,
the Easyfresh team shall be extremely active, as we always are.
The 2016 Fruit Logistica closing report
can give an excellent feedback of the activities developed. Below the report :
More than 70,000 high-profile trade
visitors from over 130 countries - Largest industry event in the history of the
fresh produce trade. A unique global event for the fresh produce industry was
experienced in Berlin, February 2016 by more than 70,000 trade visitors from
over 130 countries.
According to Messe Berlin CEO Dr.
Christian Göke, "FRUIT LOGISTICA marked a special milestone this year with
an unprecedented 70,000 trade visitors. We are delighted by the new attendance
record as well as by the high intensity of business and professional
networking. The international scope of this event could be experienced in a
very unique way."
Some 2,891 exhibitors from 84 countries
presented a complete market overview of the fresh produce industry. Along with
the many opportunities to initiate and conclude business transactions, the
global attention attracted by the trade fair was especially important to
exhibitors. The high level of innovative strength in the sector was clearly
demonstrated by no less than 27 world premieres.
Exhibitors and trade visitors highly
satisfied.
Altogether, 89% of the exhibitors
reported a positive overall impression of this year's FRUIT LOGISTICA. The
three days of FRUIT LOGISTICA set the course for the success of the entire
business year. For example, 45.7% of all exhibitors received new orders at the trade
fair. Furthermore, 91% of the exhibitors anticipate positive business results
following the trade fair.
Key objectives for exhibitors at FRUIT
LOGISTICA 2016 included presenting their company, developing new business and
strengthening existing customer ties. 91.3% of exhibitors said that their
participation at the trade fair had a positive impact on business.
FRUIT LOGISTICA 2016 was attended by
top-level decision-makers from all over the world. 82% of the trade visitors
were from outside of Germany. Nearly two thirds of the 70,000 trade visitors
were from the EU, 9% from other European countries, 12% from North, South and
Central America, 8% from Africa, 5% from the Middle East and 3% from Asia. The
level of decision makers among the trade visitors remained high.
Some three quarters of the trade visitors
hold senior positions in their companies. The biggest trade visitor groups were
fruit and vegetable growers, representatives from import/export businesses,
followed by representatives from the wholesale and retail trade.
A vast majority of trade visitors plan to
attend again (90%), and they show a high level of willingness to recommend the
trade fair to others (96%).
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Local consumers also favour imported products amid
growing concerns about food safety.
Fresh and frozen meat imports from Europe have more than tripled
over the past three years as an increasingly affluent Vietnam now has a bigger appetite for meat.
The
European Commission reported that the export value of meat products from the
E.U. to Vietnam was EUR7.37 million ($8.18 million) in 2013, but it surged to
EUR 23.3 million ($25.88 million) in 2016. It will continue to grow this year,
projected to hit EUR25 million. Over
100 European enterprises have been licensed to export meat to Vietnam.
Among them, 40 are from Poland, mostly shipping gammon and marrow bone products. Russian exporters are also eying the Vietnamese market, planning to move a large amount of pork next year. Rusagro Group, one of the country's biggest food producers, has recently been granted a license to export its products to Vietnam next year. With new free trade agreements between Vietnam and European countries coming into effect soon, it is likely that meat imports from Europe will flow in steadily.
According
to local media reports, it is now easy to find European, as well as Australian
and U.S., meat products such as beef, pork, chicken and duck in supermarkets
and shops across the country. Prices
of beef imported from the E.U. or the U.S. are not much higher than those of
local products. But many consumers favour imported meat due to food safety
concerns that have plagued the Vietnamese food market recently.
Agriculture
experts warn that Vietnamese meat producers may be defeated on their own
playground if they fail to lower prices and improve quality.
Source: Cuong Pham, https://www.linkedin.com/pulse/changing-diets-vietnam-boon-european-meat-exporters-cuong-pham
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Curiosities; How Perishable Food Products are
Transported Using Reefer Ship?
A reefer ship is a type of ship that is used for the
purpose of carrying refrigerated cargo. Reefer ships are mainly used to
transport spoilable goods. In today’s times refrigerated carriers play a very
vital role in transporting food products that are necessary for daily use but
face the threat of perishing very fast.
Through refrigerated shipping, this situation can be avoided and the refrigerated cargo can reach the intended destination without any loss or decay.
Foodstuffs that are generally transported with the
help of such ships are food grains, fruits, fish, milk products and meat. The
main reason why these types of ships came into existence was because some
countries were not equipped to produce and process these products.
On the other hand, some countries had an excess of such products, making it easy and feasible to use such refrigerated carriers to supply and export them wherever required.
Types of Refer Ships
Over the years, the concept of reefer ship has
evolved. Today there are three different types of vessels used for the purpose
of refrigerated shipping. These three variations in the reefer vessels can be
explained as follows:
•
There are ships that are used as
multi-purpose vessels. In such ships, the refrigerated part is below the areas
reserved for passengers.
•
There are refrigerator ships that use
the concept of refrigerated containers. Refrigerated containers are huge rectangular
containers that are used solely for the purpose of cargo transportation.
•
There are ships that use specific ramps
to load and haul the refrigerated cargo. These ships are the most common ones
that are used in today’s times.
Additional Information
The concept of refrigerated cargo was first used to
ship bananas but, as mentioned above, it has developed to ship other perishable
foodstuffs too. It has to be noted that in some countries such refrigerated
carriers form a very integral part of the nation’s economy.
One of the most famous refrigerator ships is the Baltic Start. As the name suggests, the ship is a part of the Baltic region of Europe. A reefer ship would be of immense help to Middle-Eastern countries where the infrastructure for foodstuffs like fruits is limited from local sources. The power or electricity to ensure continuous stability of the cold conditions in such ships is aided with the help of electricity supply attached to the main power supply of the ship. Additionally, compressors for refrigeration systems are also fitted to maintain the coolness of such refrigerated containers.
Another major aspect involved with such ships is the
fact that water coolers are
used to keep the temperature steady in case the cargo is stored in the interior
of the ship. The presence of the cool air acts a regulator to the temperature
in case the cargo is stored and kept in the deck-side of the ships.
A reefer ship is a utility ship with a difference.
These refrigerated carriers are well-known in the shipping industry. Through
refrigerated shipping, the problem of distributing foodstuffs to the needy and
required is solved. Refrigerated cargo ensures that necessary food is given to
the required – even if the process is slow and delayed.
Source: Marineinsight
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Logistics & a Smile:
" I hear your distribution network is second to none"
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Videos, books, blogs, websites, others
Videos:
1. FAO Policy Series: Sustainable
Intensification of Agriculture
https://www.youtube.com/watch?v=tk95ZFISjU4&feature=youtu.be
2. CNN, your kiwi fruit's long journey,
http://money.cnn.com/video/news/2016/12/06/italy-kiwi-fruit.cnnmoney/index.html
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